StreetSmart Marketing
StreetSmart Marketing by Jeff Slutsky is a practical guide published by Wiley on June 21, 1989, consisting of 241 pages. This book offers insights into low-cost marketing strategies tailored for small businesses and franchises, focusing on how to effectively compete without significant financial investment. It presents various case histories of successful low-cost publicity campaigns, providing readers with actionable advice and techniques.
Readers will discover a wealth of tips designed to enhance their marketing efforts, including methods for gaining press coverage without incurring costs and strategies for increasing sales through grassroots marketing initiatives. The book also covers how to promote charities for publicity exposure, manage affordable promotions in collaboration with local organizations, and negotiate advantageous advertising deals across various media platforms. With its emphasis on practical applications, this guide serves as a resource for those looking to navigate the marketing landscape effectively.
Official synopsis Publisher
A “how-to” guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through “grass-roots” marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
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