Franchising An Entrepreneur’s Guide
Franchising An Entrepreneur’s Guide by Richard J. Judd is a comprehensive resource published by Thomson in 2008, featuring 621 pages in English. This book is designed for students of franchising, as well as franchisors, franchisees, and prospective franchisees, offering a detailed exploration of the dynamics within the franchisor-franchisee relationship.
Readers will find that the book presents a three-part perspective on this relationship, emphasizing the independence of both parties in managing their business affairs, the mutual dependence necessary for success, and the legally binding interdependence that governs their contractual obligations. Covering topics such as entrepreneurship and commercial law, this edition serves as an informative guide for those interested in the intricacies of franchising and its impact on various industries.
Official synopsis Publisher
This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.
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