Marketing from Scratch: Just the Facts

Marketing from Scratch: Just the Facts by David Strutton is published by Kendall Hunt Publishing and was released on November 27, 2018. This edition spans 277 pages and is presented in English. The book explores the pervasive nature of marketing, asserting that everyone engages in marketing in some capacity. It emphasizes that effective marketing is fundamental to any transaction, highlighting the idea that nothing occurs until a sale is made.

Readers will find a collection of fourteen marketing stories organized into modules, each illustrating different core marketing principles. The narratives are primarily based on true events and aim to convey the message that marketing is an omnipresent force that influences both marketers and consumers alike. This book provides insights into the essential role of marketing in everyday life and its impact on various aspects of business and personal interactions.