Connect Access Card for Marketing Management

“Connect Access Card for Marketing Management” by Greg Marshall is a textbook published by McGraw Hill on April 4, 2018. This edition, the third, is designed to engage both instructors and students, providing a practical approach to understanding marketing through real-world applications. The book covers contemporary topics in marketing, including Customer Relationship Management and Metrics, presented in a user-friendly format that avoids an overly academic tone.

Readers will find that this textbook facilitates a connection between theoretical concepts and practical implementation in the field of marketing. It emphasizes current trends and practices, making it relevant for those studying business and marketing. The content is structured to enhance learning and application, ensuring that students can effectively grasp essential marketing principles.