Thinking Allowed Eurisko
Thinking Allowed Eurisko by Julian Wiles, published by AuthorHouse in August 2016, is a comprehensive guide that addresses the evolving challenges faced by businesses in the optical retail and wholesale sectors. This 172-page book explores the impact of commercialism on privately owned enterprises and emphasizes the importance of effective communication, information, and education in attracting and retaining customers. Wiles presents insights that are not typically covered in formal education for optometrists and dispensing opticians, making this work relevant for anyone seeking to enhance their business acumen.
Readers will find practical strategies and a mindset geared towards navigating the complexities of business development and strategic planning. The book delves into the interconnectedness of various business elements, offering a framework for understanding opportunities in today’s market. Whether you feel your business is stagnant or are contemplating your next steps, Thinking Allowed provides a selection of approaches to help you move forward without unnecessary expenditures on marketing or advertising.
Official synopsis Publisher
The past thirty years has seen major changes in both the optical retail and wholesale sector. Where privately owned businesses are working hard against the seemingly relentless tide of commercialism. What do we expect when professional buyers, marketers, trainers and advertising agencies come face to face with the clinician running their privately owned enterprise?
The thing is the challenges are essentially the same for any business. To find people who want to buy what you have to offer and keep them coming back for more, which is all about information, communication and education. Commercial skills are not taught at the Universities and Colleges for Optometrists and Dispensing Opticians. But they can be learned, quickly.
Here are the secrets you were never taught at University. You’ll discover necessary mind set, the myriad choices and opportunities that are open to you today and tomorrow. You’ll understand how everything is interlinked. ‘Thinking Allowed’ is the book you read before you spend a single penny on marketing, advertising, websites or social media. It’s the book you read if you have ever thought: “my business is stuck” or if you think: “what do I do next?”. Thinking Allowed offers a menu from which you can pick and choose what’s right for you.
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