Isn’t it Obvious?
Isn’t it Obvious? by Eliyahu M. Goldratt, published by North River Press in 2009, is a thought-provoking exploration of retail dynamics. This edition spans 232 pages and is presented in English. The narrative follows Caroline and Paul, a married couple navigating challenges in their family’s retail business, leading to transformative changes that elevate their regional chain into a thriving international enterprise.
Readers will find that the book delves into the application of Goldratt’s Theory of Constraints, encouraging them to engage with the characters as they collaboratively uncover solutions to core problems. The story emphasizes the importance of addressing fundamental issues rather than expecting improvements without direct action. With themes related to business and economics, distribution, and facility management, this work provides insights into effective retail strategies while inviting readers to think critically alongside the protagonists.
Official synopsis Publisher
This book does for retail what Goldratt’s International best-seller did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are done. A solution that propels the family’s regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, if you do not deal directly with the core problem, don’t expect significant improvement. Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book, work through the process together to discover solutions.
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