How to Do Critical Discourse Analysis A Multimodal Introduction
How to Do Critical Discourse Analysis: A Multimodal Introduction by David Machin, published by SAGE on April 5, 2012, is a comprehensive resource that explores the interplay of language, power, and ideology within media texts. This edition spans 236 pages and is presented in English. The book addresses how various forms of media, including magazines, advertisements, YouTube, and music videos, manipulate and persuade audiences through language and imagery.
Readers will find a systematic toolkit of theories, concepts, and techniques designed for analyzing language and images in media. Through case studies and examples from both traditional and new media, the book provides insights into the relationship between discourse and social practices. This text serves as a valuable resource for students in fields such as media studies, communication, linguistics, and journalism, equipping them with the analytical skills necessary to navigate the complex media landscape.
Official synopsis Publisher
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Timely and relevant, How to do Critical Discourse Analysis is an essential and compelling textbook for students in media, communication, linguistics and journalism.
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