Denim Branded Jeanswear’s Evolving Design Details
Denim Branded Jeanswear’s Evolving Design Details by Nick Williams, published by Schiffer Publishing, Limited in 2018, offers a comprehensive exploration of the history of denim branding from the 1870s to contemporary brands. This 264-page book is presented in English and features a blend of archival images and modern photography, illustrating the evolution of design elements such as patches, rivets, and buttons that contribute to a pair of jeans’ identity.
Readers will discover how these design elements serve as markers of provenance, revealing the story behind each pair of jeans. The book draws on primary source materials from notable historical archives, including Levi Strauss & Co. and Wrangler, as well as insights from leading contemporary denim brands like Rogue Territory and Evisu. Through its rich visual content and detailed narrative, this edition provides an informative look into the fashion and textile industry, focusing on the intricate relationship between design and branding in denim.
Official synopsis Publisher
An illustrated history of denim branding from the 1870 to modern contemporary denim brands, through archival images and contemporary photography.
A pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Denim Branded deconstructs every such element that goes into branding a pair of jeans. These elements are a jeans’ identity, its source code, a marker from which to discover the jean’s provenance.
Through beautiful and inspirational photography, authors Nick Williams and Jenny Corpuz tell the fascinating and sometimes surprising history of denim branding from the 1870s to modern day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
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