Marketing Research
Marketing Research by Peter M. Chisnall is a thoroughly revised and updated text published by McGraw-Hill in 2004. This 7th edition spans 554 pages and is presented in English, offering readers a comprehensive overview of the principal techniques and applications of marketing research.
Readers will find sound theoretical and practical guidance relevant to a wide range of contemporary marketing problems and opportunities. The book delves into both qualitative and quantitative research methodologies, providing the depth necessary to understand the various facets of marketing research. Topics such as business and economics, marketing, and sales are explored, making this edition a valuable resource for those interested in the field.
Official synopsis Publisher
The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today’s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
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