Cause Marketing For Dummies
Cause Marketing For Dummies by Joe Waters, published by John Wiley & Sons on August 9, 2011, is a comprehensive guide designed to create mutually beneficial partnerships between nonprofit and for-profit enterprises. This 336-page book provides insights into building and sustaining these partnerships through social media platforms like Facebook and Twitter. It serves as a practical resource for business owners and nonprofit marketers, detailing strategies for identifying potential partners and engaging audiences effectively.
Readers will find a blueprint for planning and executing cause marketing campaigns, including the use of online tools such as Quick Response Codes and location marketing services. The book also features case studies that illustrate successful techniques in cause marketing, making it a valuable resource for those interested in the intersection of business and social responsibility. With its focus on digital marketing and public affairs, this edition offers a clear pathway for leveraging social media to enhance campaign success.
Official synopsis Publisher
Create a mutually beneficial partnership between nonprofit and for-profit enterprises
Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.
- Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both
- This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more
- Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla
- Features case studies that illustrate successful campaign techniques
Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
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