From Big Data to Big Profits Success with Data and Analytics
From Big Data to Big Profits Success with Data and Analytics by Russell Walker, published by Oxford University Press in 2016, delves into the transformative role of big data in enhancing operational effectiveness and driving business growth. This edition, comprising 283 pages, presents a thorough investigation into how leading companies like Apple, Netflix, and Google leverage big data to innovate and improve customer interactions through digital platforms.
Readers will find a detailed exploration of the SIGMA framework, which Walker has developed to help companies assess their readiness for big data initiatives. The book includes case studies that illustrate the practical applications of big data strategies, emphasizing the impact of mobile apps and social networks on business practices. This resource is particularly valuable for organizations aiming to harness the potential of big data to foster innovation and achieve competitive advantages.
Official synopsis Publisher
Russell Walker investigates the use of big data to stimulate innovations in operational effectiveness and business growth. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of big data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way big data is created and used by companies. Companies looking to develop a big data strategy will find great value in the SIGMA framework, which he has developed to assess companies for big data readiness and provide direction on the steps necessary to get the most from big data.–Back cover.
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