Investments: An Introduction
Investments: An Introduction by Herbert B. Mayo, published by Cengage Learning on April 16, 2010, is a comprehensive resource designed to introduce students to essential investment topics from the perspective of an individual financial planner. This 10th edition spans 768 pages and offers a structured approach to both fundamental and advanced investment concepts, making it suitable for business and finance students alike.
Readers will find a clear emphasis on practical application, enabling them to make informed investment decisions. The book features updated Financial Advisor’s Investment Cases at the end of each chapter, which provide insights into current investment opportunities and challenges. Additionally, this edition includes access to Thomson ONE-Business School Edition, allowing students to gain hands-on experience with financial analysis tools used in the industry. The accompanying CengageNOW for Finance online course management system further supports learning, offering a variety of resources such as online tutorials, quizzes, and interactive games to reinforce key concepts.
Official synopsis Publisher
Introduce your students to today’s most important investment topics from a strong individual financial planner’s perspective with Mayo’s INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments — from the fundamentals students need to master for success on the CFP exam to more advanced topics. edition an ideal, understandable choice for business students as well as finance majors. Concepts build upon one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter — providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid, real investment decisions. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition and corresponding problems in the text. This book’s comprehensive support package includes the CengageNOW for Finance online course management system to save you time while reinforcing today’s most important investment topics. Help your students fully understand today’s most important investment topics from the individual financial planner’s perspective with the rich array of teaching and learning resources found on this edition’s interactive companion Website. You can easily download the instructor resources you need as you need them from the password-protected, instructor-only portion of the site. Your students can download Investment Analysis for Windows software or reinforce their understanding of key concepts with online tutorials, quizzes, and interactive games.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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