Growing a Business
Growing a Business by Paul Hawken, published by Simon and Schuster in October 1988, is a reprint edition comprising 251 pages in English. This book addresses the challenges faced by small business owners and emphasizes that solutions to these problems stem from personal initiative rather than formal education or financial resources. Hawken draws on his own experiences as an entrepreneur, illustrating how the essence of a successful business is rooted in the unique vision of the individual behind it.
In this work, readers will find insights into entrepreneurship and personal success, supported by examples from well-known companies like Patagonia and Ben & Jerry’s. Hawken argues that the most successful businesses emerge from deeply personal ideas that cannot be replicated by others. He challenges the conventional notion of risk-taking in entrepreneurship, suggesting instead that the focus should be on achieving tangible results. This edition serves as a practical guide for aspiring business owners looking to turn their dreams into reality.
Official synopsis Publisher
Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.
Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.
Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he’s talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.
Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can’t be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
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